Friday, January 24, 2020
Ragged Dick by Horatio Alger :: Ragged Dick Horatio Alger
Ragged Dick by Horatio Alger   Ragged Dick is a novel written in the 1800’s by Horatio Alger. It is a story about a young boy named Richard Hunter, also known as Ragged Dick, as he progresses though his childhood. Ragged Dick is a typical Rags to Riches story where Dick struggles through the hardships of city life, trying to achieve the â€Å"American Dream†.            As a child, Dick is nothing more than a poor city boy who is trying to earn money on the streets of New York City. He spends his time shining shoes for working men, making only about ten cents a pair. Although he works and struggles to remain an honest, hardworking boy, he also gets caught up with smoking cigarettes and gambling. Through Dick’s shoe-shining business, he tends to meet lots of people. Each and every day is another learning experience for Dick. There are many times when Dick’s integrity and honesty are tested, yet being a boy of good trust, he never cheats anyone.            As time goes on, Dick eventually meets a young boy named Frank, who is of a wealthy family, but is not at all familiar with New York City. Dick makes a very intelligent proposal; he offers to show Frank all around the city, and take him to all the famous places. Young Frank accepts the proposal, and in exchange, his uncle buys Dick a new suit, and helps him clean himself up. This was the real turning point in Richard Hunter’s life because Frank’s family was able to help young Dick. They did this by providing shelter and more importantly, friendship for him.            From this point forward, Richard Hunter was no longer on the streets, and was determined to never look back. He was able to get a job, earn more money, and eventually succeed in achieving his dreams.            While reading this book, I really was able to put myself in the story, and live Dick’s life with him. This typical story of â€Å"Rags to Riches†, is a general theme for many people’ lives. Today, as well as back in the 1800’s when the story was written, many everybody’s dream is to achieve success. This formally became known as â€Å"The American Dream†. Although this may seem strange for everyone to have the same idea, it really isn’t when you look at it with an open perspective.
Thursday, January 16, 2020
Evaluating Advertising Campaign
Evaluating Advertising Campaigns It is through the process of review and evaluation that an organization has the opportunity to learn and develop. In turn, this enables management to refine its competitive position and to provide for higher levels of customer satisfaction. The use of marketing communications is a management activity, one that requires the use of rigorous research and testing procedures in addition to continual evaluation. This is necessary because planned communications involve a wide variety of stakeholders and have the potential to consume a vast amount of resources. The evaluation of planned marketing communications consists of two distinct elements: The first element is concerned with the way the ad communicates. Thus, it deals with the development and testing of individual messages. An advertising message has to achieve, among other things, a balance of emotion and information in order that the communication objectives and message strategy be achieved. To accomplish this, testing is required to ensure that the intended message is encoded correctly and is capable of being decoded accurately by the target audience. This testing could be pre or post testing. The second element concerns the overall impact and effect that a campaign has on sales once a communication plan has been released. This post-test factor is critical, as it will either confirm or reject management’s judgement about the viability of their communication strategy. THE ROLE OF EVALUATION IN PLANNED COMMUNICATIONS The evaluation process is a key part of marketing communications. The findings and results of the evaluation process feed back into the next campaign and provide indicators and benchmarks for further management decisions. The primary role of evaluating the performance of a communications is to see that the advertising objective has been met and that the strategy has been effective. The secondary role is to ensure that the strategy has been executed efficiently, that the full potential of the individual promotional tools has been extracted and that resources have been used economically. TOO MUCH OR TOO LITTLE? Companies are generally interested in finding whether they are overspending or underspending in advertising. One way to figure that out is to use the formula given below. Share of voice is the company’s share of advertising expenditure that earns a share of the consumer’s mind, and ultimately the market. Comparing that to market share provides an idea as to the feasibility of the company’s ad spend. An advertising effectiveness ratio of 1 means an effective level of ad expenditure, while a ratio less than 1 indicates a relatively ineffective advertising level. As can be seen from the above table, firm A spends Rs. 20 lakhs of the total industry expenditure of Rs. 35 lakhs. Thus, its share of voice is 57. 1%. However, its market share is only 40%. So we can say that firm A is either overspending or misspending. Firm B has a market share equal in proportion to its share of voice. It spends effectively on advertising, while firm C is super efficient, and could probably increase expenditures.
Tuesday, January 7, 2020
Analysis Of The Poem The Wasteland - 1313 Words
T.S Eliot’s â€Å"The Wasteland†is a fragmentary poem written in the early 1900’s, the poem displays themes of physical existence and the non-existence of a modern life. In fact, which can be seen in the first part of the poem itself, which is broken down into 4 iridescent yet, colorless parts. The Burial of the Dead, Game of Chess, The Fire Sermon, Death by Water and What the Thunder Said; they are all profoundly related they are designed to convey the over arching themes of the poem. It has countless illusions to other things; it is spoken in other languages, past literature, changing speakers and referring to past history; this poem acts as a collage of art. By virtue of being on one canvas, all these things are having a conversation with one another, making up the body of this poem. One of the biggest themes this poem touches on is the spiritual malaise of our lives of industry and our surroundings, trying to find our way in the world but falling short; fee ling adrift and also our surroundings and lives not intertwining with each other. Also, modern man is also running behind wordily possessions, he is far away from nature and all of this has happened after industrialization. This materialistic attitude from man has distracted man from real spiritual beauty. Before divulging into this analytical response, the question that is being deciphered for this paper is it really possible for readers to get behind what Eliot is doing in this poem, or is today’s society to invested inShow MoreRelatedThe Wasteland Analysis990 Words  | 4 Pagesâ€Å"The Wasteland†Analysis After World War I, a movement known as Modernism changed poetry and literature. T.S. Eliot was one of the most influential Modernist writers in his time. 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He has been residing in the United States of America since 1978. Married to ConcepcionRead MoreThe Love Song of J. Alfred Prufrock Essay1524 Words  | 7 Pagesï » ¿Question: Part A: Analyze the social and historical context of a particular poem Poem: T. S. Eliot, ‘The Love Song of J. Alfred Prufrock The context of any given text whether poetry, novels or a movie is always integral to its understanding. Social and historical context of not only the given text, but the writer’s context and reader’s context play an important role in the interpretation and understanding of the major ideas, issues, values and beliefs within the text. T.S (Thomas Stearns) EliotRead MoreAnalysis of The Love Song of J. Alfred Prufrock Essay602 Words  | 3 PagesAnalysis of The Love Song of J. Alfred Prufrock J. Alfred Prufrock constantly lived in fear, in fear of life and death. T. S. Eliot divided his classic poem into three equally important sections. 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