Success Essay -- essays research papers

~~†If one advances certainly toward their fantasies, and attempts to lead a real existence which they have envisioned, they will meet with a triumph sudden in like manner hours.† †Henry David Thoreau What is achievement?  â â â â  â â â â Is it the way toward carrying out a responsibility and accepting a constructive outcome, or is it just accomplishing ones own objectives? One’s capacity to prevail in life is straightforwardly identified with a picture of the impression of what achievement is. A considerable lot of America's best agents, for example, J.P. Morgan and Andrew Carnegie, comprehended what it took to get by in the quickly advancing business world. Their conviction was that achievement is substantial just through brilliant business connections and great cash the executives, character and great looks just fill in as a little something extra. Rene Gallimard in Madame Butterfly and Willy Loman in Death of a Salesman clearly didn't get a handle on these specialists' idea of achievement. Both Willy Loman and Rene Gallimard characterize accomplishment as their absolute opposite, and measure their degree of achievement against their individual gauges for progress. Willy Loman lectures that achievement comes connected at the hip with an extraordinary grin and a joyful character yet he accepts that achievement is covered up in far away chances. Rene Gallimard characterizes an effective individual as one who can control and keep up control over another. Both of these pictures are spoiled on the grounds that they are essentially portrayals of their defamed, s...

Application of Motivation Theories in Organizations Free Essays

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Trends in My Industry Essay Samples

Trends in My Industry Essay SamplesTrends in my industry essay samples is something that can help you get a better sense of what is out there in the career markets. I know, that may sound silly, but it's true. Some students in certain fields will find that their professors are more willing to send them to students who have taken more than one job position from the same company.This isn't necessarily bad, and many students I know have gotten good job offers because of this policy. But, the same thing goes for students in a different field, such as engineering or education. Students who have read many different job profiles either for the same company or for different companies will have a greater chance of getting a job offer.In other words, trends in my industry essay samples is a way to determine if your student's essays should be used more often in the job market. We all know that students don't always write their best when they're trying to impress college professors, and this is where trends in my industry essay samples comes in. A person who reads many essays from multiple companies, even at the same level, will more likely have a higher chance of getting a job offer.By reading many essays from different applicants, a person has a greater chance of being selected as one of the best job applicants. However, since you have to be applying to some of the top firms first, this means that the competition will be very high, and you'll have a much higher chance of getting accepted by a few of the top firms first.Trends in my industry essay samples also means that the students who have the best chance of getting job offers at a few of the top firms are those who have the most diversity in their resume. The more diverse a resume, the more likely it is that a person will be considered for a job offer. For example, a person who have worked at the same company for several years, but has a slightly different experience might be more likely to get a job offer than someon e who only had one position at a company.Your college career counselor might recommend trends in my industry essay samples for your own personal use, but do try not to overdo it. You should still stick to presenting your best possible profile, without letting the competition win, and your college career counselor will let you know if this is the right way to go.Job search strategies can be stressful at times, but if you follow trends in my industry essay samples, you can make sure that you have a much higher chance of being hired. Follow these guidelines to help you get a great starting job in your field!

Essay on The Environments of the Earliest Australopithecus

Background and goals The conditions in which bipedal locomotion emerged are still unresolved. However they are all closely dependent on environment reconstructions. This project will contribute to the scientific communitys understanding of the environments of the earliest Australopithecine. Australopithecus anamensis is the earliest species of the genus and the first indisputably bipedal hominid. According to paleoecological analyses (isotopes, fauna, soils, etc) (2,3), these hominids were generalists who lived in mosaic environments , e.g. a mix of habitat types. However, the specifics of the exploitation of the environments by the hominids need to be further explored.Understanding the conditions of local environments is essential†¦show more content†¦Also, it has been reported that a number of bones of the Kanapoi collection show carnivore-induced damage . In addition, Allia Bay and Kanapoi yielded A. anamensis remains, but Mursi has not. Does the Mursi collection differ from the two others, and if so how? Methods Because of the antiquity of the Pliocene environments, the only remaining witnesses of the behaviours are the bones and the stones. One of the main approaches to this type of issue is using the faunal remains. They are more abundant than the hominid fossils, and some indicator species are excellent proxies for paleoecological inferences. In addition, we can study their taphonomic signature, i.e. the processes that affect a bone between the death of the animal and its discovery as a fossil, and how these processes affect information in the fossil record (6). By looking at the different kinds of traces (grooves, cuts, abrasions, or any physical or chemical deformation) on a bone, a researcher can study its individual history. By identifying these traces on all animal fossils collected from a particular site, we can address the question of what the local environment was like. To evaluate taphonomy, the researcher looks at the surface of each bone with a handheld magnifying lens and reco rds the type and intensity of the traces on each bone. Extant floral and geological data will also be exploited. Schedule and Materials Taphonomy is unique amongShow MoreRelatedThe Course Of Human Evolution1676 Words   |  7 Pagessubsequent development of: 1. Australopithecus as the common anthropoid ancestor of the distinct group of hominids 2. Pithecanthropus as the earliest members of Homo also called Homo Habilis or Homo Erectus 3. Palaeoanthropus or Homo Neanderthalensis as the closest predecessor of Homo Sapiens 4. Homo Sapiens as the species to which all modern human beings belong and is the only one from genus Homo that is not extinct. According to modern concepts primates evolved from earliest insect-eating mammals. BasedRead MoreFact and Theories on Australopithecus Afarensis 1402 Words   |  6 Pages Report: Australopithecus Afarensis I have decided to base my Anthropology 101 Report on the Australopithecus Afarensis, as I have found the Australopithecus Afarensis to be both an interesting species and subject for my report. This paper will look at known facts, theories, and determinations as regards similarities between Australopithecus Afarensis, apes, and we as humans. Fossil evidence such as that of â€Å"Lucy†, the most significant of an A. Afarensis discovered by paleoanthropologistsRead MoreEssay on The History of Human Evolution1517 Words   |  7 Pagesbe considered humans. However all humans are primates; although humans have developed very distinct traits from its genetically similar primate, the chimpanzees, such as bipedalism, meaning walking on two legs. â€Å"Bipedalism seems to be one of the earliest of the major hominine characteristics to have evolved.†(Microsoft Encarta) Bipedalism enabled humans to develop specific physical traits to accommodate their upright posture, such as a specialized pelvis, hip and leg muscles, and an S-shaped vertebralRead MoreWhat is Human Evolution?674 Words   |  3 Pagesyears, human beings have developed from the earliest hominids discovered in South Africa to what nowadays called modern human (â€Å"Introduction to Human Evolution†). According to â€Å"Darwin’s Theory of Evolution†, all the living animals are related; complex organisms, like human beings, have evolved from a simple creature through a process which is called â€Å"natural selection†. This selection makes genetic developments for animals to be adapted to its environment, which is also known as the â€Å"survival of theRead MoreWhat Australopithecus Afarensis Skeleton Known As `` Lucy `` Essay1790 Words   |  8 PagesMultiple Choice: 1. (D) - Donald Johanson discovered the australopithecus afarensis skeleton known as â€Å"Lucy†. â€Å"Lucy† was named as such after the Beatles song â€Å"Lucy in the Sky With Diamonds†, as it had been playing in the expedition camp. Using a famous song to name the skeleton increased public awareness of early humans and evolution studies. Donald Johanson’s discovery allowed researchers a much better understanding of what australopithecus afarensis looked like. 2. (D) - A specialist in the studyRead MoreAMU ANTH 100: Be An Anthropologist Essay772 Words   |  4 Pagesto prove this or the evidence used to confirm this is ecology. Science uses the habitats of living organisms to explain the relationships between the organisms. Secondly scientists uses the concept of niche which is the adaptive response to an environment. In addition to this information science uses geological and fossil records to explain the changes and diversity that have happened between species over time,through the concepts of natural selection. Scientists believe each fossil is a pieceRead MoreA History of Humans655 Words   |  3 Pagesstructure of a gene, resulting in a variant form that might be transmitted to future generations. A gene is a unit of heredity that is passed down from a parent to offspring and determines some characteristic of the offspring. Natural selection is the environment choosing which mutations of genes would be beneficial and which would lead to the extinction of that species. The beneficial mutations are passed on through genes from parent to their offsprings. Overtime, this process is what formed humans to beRead MoreThe Anatomy of Homo Sapiens is Unique1170 Words   |  5 Pagessuggests that the emergence of bipedalism occurred as early as 6 millions years ago, there have been many hyptotheses a s to how the earliest hominids began to make such a drastic transition (Bennett et al. 2009). An example of one of these hypotheses was the suggestion proposed by Wheeler (1991) that bipedalism helped to alleviate thermal stress in open equatorial environments and thus be implicated as the initial cause in the evolution of bipedalism. Essentially, the hypothesis explains that bipedalismRead MoreHomo Habilis Essay1447 Words   |  6 PagesHomo Habilis Hominids with a brain absolutely and relatively larger than that of the australopithecines appeared about 2.3 million years ago. These hominids are classified in our own genus: Homo. The earliest species to appear was the Homo Habilis. It was the first of our ancestors to show a significant increase in brain size and also the first to be found associated with stone tools. These characteristics resulted in this species’ placement into the human genus, Homo. Discovery The first fossilRead MoreGuns, Germs, And Steel Guided Reading1669 Words   |  7 PagesNative Americans to develop writing were near the equator. 8. What is a one sentence explanation of the book? A one sentence explanation of the book is: â€Å"History followed different courses for different peoples because of differences among peoples’ environments, not because of biological differences among peoples themselves.† 9. What does the author hope to convince you, the reader that â€Å"history is not†? The author hopes to convince the reader that history is not â€Å"just one damn fact after another†.

PG Market Analysis - 596 Words

PROCTOR AND GAMBLE COMPANY DECISION SHEET The LDL market segmentation for Procter amp; Gamble is based on three main product attributes. Performance describes the product’s primary cleaning benefit, mildness describes the gentleness on hands, and price provides the benefit of low cost. Pamp;G positioned its three LDL brands very differently. Ivory is positioned to appeal to females, primarily middle-class mothers, who enjoy the benefit of younger looking hands. Advertisements depict a mother/daughter comparison to illustrate this youthful appeal. Its creamy-white color and light scent relates this LDL to the Ivory bar soap, which consumers recognize for its mildness. Dawn is positioned purely as a performance LDL for those who seek†¦show more content†¦Dawn will be reformulated with H-80 components to improve its performance, expectantly taking advantage of the growing performance segment. The H-80 has proved especially effective for grease-cutting and tough, baked on foods, two of the most desirable c onsumer-rated attributes. Adding this ingredient to the Dawn brand will increase its favorability among consumers seeking such performance attributes. Furthermore, for general dishwashing, H-80 performs as well as other LDLs when diluted with water, allowing the consumer to use less of the product under normal circumstances. This improves overall product value, especially relevant for economically-minded consumers. The nonabrasive scrubbers in the H-80 formula are made from biodegradable shells of microscopic sea organisms, a natural ingredient that could be perceived safer and more environmentally friendly than competitors’ harsh chemicals. This could be especially desirable for mothers worried about the health and welfare of their families. With the new addition of H-80, increases in performance, value, and consumer safety will allow the Dawn brand to improve its market penetration. Any major product improvement will encounter organizational constraints within a company. Within the Procter amp; Gamble Company, each brand has a dedicated manager, with an associate advertising manager overseeing the entire category. Increased expenditures of $30 million for one brand can cause tensionShow MoreRelatedP G Market Analysis1027 Words   |  5 PagesAndrea Carter Product Market Analysis for Proctor Gamble July 7, 2012 Product Market Analysis Proctor and Gamble is serving customers in over 180 countries with their massive market capitalization. They have a purpose to live up to for their consumers in all of those 180 countries. They provide services and branded products that are of superior quality and great value which will improve the consumers’ lives in the world now and forever. As stated on their website, â€Å"Our purpose works to unifyRead MoreSkii Case Analysis1041 Words   |  5 PagesPractical Work # 1 Pamp;G and SK-II Paolo de Cesare heads to Japan to make a decision on one of Pamp;G’s most successful and fast growing products – SK-II. SK-II was a high end product that had developed a strong following among Japanese women, who were increasingly conscious about skin care and willing to spend a significant amount of their income. Cesare must decide among three options: continue to focus on the Japanese market, introduce the product in china, or introduce it in Europe. Read MoreSwot Analysis : Procter Gamble Essay1001 Words   |  5 PagesIntroduction Procter Gamble (PG), a leader in the personal products industry relies on branding, product innovation, and delivering value and quality products to consumers worldwide. However, PG has seen stagnant growth in profits. PG is a position to reevaluate and restructure its strategy by identifying external threats and weakness which is a key step to solidifying a corporate strategy for long-term growth. This is an PEST and Five Forces external analysis of PG’s threats and weaknesses,Read MorePG vs Unilever Executive Summary1442 Words   |  6 PagesUnilever and Pamp;G – Comparative Analysis Executive Summary The Consumer Products Industry is the biggest industry in the world at the moment, with total revenues amounting to about 50% of all goods sold. It is comparable to the GDP of the 4th biggest economy in the world, and entails most of the products we use in our every day lives. There are 3 key factors that drive the industry today: developing markets, the emerging middle-class of developing countries and the millions of baby boomers inRead MoreThe Light Duty Liquid Detergents (Ldl) Market1428 Words   |  6 PagesI. Executive Summary Chris Wright, associate advertising manager of Packaged Soaps and Detergents (PSD) division at Procter and Gamble (PG) needs to evaluate how to increase the volume of its light duty liquid (LDLs). 3 alternatives for volume growth are considered for analysis based on the market segment (price/ performance/ mildness): (1) introduction of a new brand, (2) product improvement of an existing brand and/or (3) increased marketing expenditures on existing brands. Ultimately he mustRead MoreA Market Analysis Focused On Procter Gamble1520 Words   |  7 PagesA Market Analysis Focusing on Procter Gamble Dorothy Dilger Herzing University November 23, 2014 A SWOT analysis is an effective tool for acquiring insight toward a company’s internal strengths and weakness, and external opportunities and threats. PG’s greatest strengths are their aggressiveness toward understanding consumer needs, strong research and development, and a diversification strategy. The company’s weaknesses are substantial competition in the consumer goods industry, andRead MoreIndividual Case Analysis Colgate vs. PG796 Words   |  4 PagesIndividual Case Analysis [pic] Brighter Smiles for the Masses----Colgate vs. PG [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter Gamble Company (PG) was the first one to launch the over-the-counter tooth-whitening product, Crest Whitestrips, which is able to be used at home to the market. After two years, Colgate followed to launch the rival product, Simply White, and snatched big part of the market share fromRead MoreNon Financial Performance : Human Talent1561 Words   |  7 Pagesmaximum support for attainment of desired outcomes. In addition, PG involves proper leadership development and offering its experienced employee with an opportunity of succession planning that in return leads to high employee preservation at the enterprise11. Apart from these, varied pension plans; post-employment benefits and additional benefits such as health care are offered to the workforce. However, the overall employee in PG has reduced from 118,000 to 105,000 (2014-2016) which indicates company’sRead MoreBusiness Analysis of Procter and Gamble. Essay925 Words   |  4 Pages17 July 2010 Presentation by Michael Rajendra Sai Tunde Yinka Saturday, 17 July 2010 Aim      of      Presenta.on †¢ To   cri.cally   analyse   PG   from   the   strategic   management    perspec,ve   using   various   models   . Saturday, 17 July 2010 Purpose   of   PG †¢ To   provide   large   variety   of   consumer   products   at   an   aï ¬â‚¬ordable    price   without   compromising   quality. †¢To    Read MoreSwot Analysis Of Procter Gamble856 Words   |  4 PagesCase Study Analysis Procter Gamble (P G) Proctor and Gamble is an American corporation dealing in consumer products. The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations as

Henry Ford’s Leadership Style Contributions Organizational Behavior

Question: 1. What describes his major contributions to the study of organisational behaviour? 2. Can it be argued that he portrays either a transformational or transactional style of leadership? Answer: Henry Ford Henry Ford, born in 1863 with his innovative ideas in producing motor vehicles and excellent engineering works went on to become the hero of people in the industry. His primary goal was always to produce petrol propelled motor vehicle and in 1896 he developed his first self propelled vehicle which he called the quadricycle. After a lot of struggles and legal battles, he founded the Ford Motor Company in 1903 with only $28000. He dreamed of making efficient affordable cars and in 1908 produced the popular model T. Henry Ford changed the world with his revolutionary ideas and transformed the motor industry with his leadership. The main aim of this essay is to describe his major contributions to the study of Organizational behavior and discuss his leadership style. Henry Fords contributions to Organizational Behavior Every manager or leaders aim is to achieve a workplace that has a pleasant setting, consists of employees who want to work and have a sense of pride in being associated with the firm, team work, trust between each other and set high quality standards. In order for an organization to succeed this is the kind of work place behavior that has to be ensured. Henry Fords contribution in determining efficient organizational behavior is very significant. Henry Ford introduced the technique of Mass production to increase productivity. Before the technique of mass production, craft production technique was used by automobile companies. In craft production even though there was skilled work force in designing, fitting and machine operating, an average of only thousand cars were produced per year. The production volume was very low and Ford believed that to increase the production volume machines that could perform some of the jobs as the skilled men could replace them. This led to the advent of the assembly line technique of production which went on to be called Fordism (Andrzej, Huczynski and Buchanan, 2007). Assembly line technique was made possible by the interchangeability of different parts and how simple it was to attach them to each other giving Ford advantage over the competition. Firstly, the assemblers performed their assembling activities at their assembly stands which were made more efficient by getting the parts delivered to the work stands so that the assemblers didnt have to move which was again changed to each assembler doing one activity only by moving from vehicle to vehicle. The assembling time had reduced to 2.3 minutes from 514 minutes. To cut on the walking time between stands, in 1913, the assembly line was introduced which had a moving assembly line that brought the vehicle to each assembler thus reducing the time to just 1.19 minutes (Womack, Jones and Roos, 1990). This led to an increase in the production volume as well as minimizing of work forces jobs and time. With this he changed an extremely long process of producing a car into something that was quick and sh arp. In the year 1914, Ford introduced the five dollar a day minimum wage in his company for the first time, doubling the pay of most of his workers and also reducing the workers time from nine hours per day to eight hours. According to Ford this was one of the best cost cutting moves they had ever made. It was not his charity to his workers and that he had paid the wage so that his business would be on a lasting foundation and any business working on low wage is always insecure. He was building for the future when he decided to pay five dollar a day for eight hour work. This dramatic increase in the wages influenced organizational behavior and motivated the workers to work harder to increase the profits. This also enabled Ford to attract the best labor and also retain them thus reducing turnover. The assembly-line approach really did decrease the work load on the workers and increased their motivation. The technique introduced by Henry Ford to motivate workers and increase productivity is still the dominating technique in a large number of production plants. Henry Ford was one of the early pioneers in management who recognized the behavioral side of management. His focused on the best way to lead his work force and control them to increase their performance. His management principles comprised of Taylors principles and improvised on them to suit his own needs. Ford set an example on how to value human capital. He employed hundreds of supervisors to watch his workers inside and outside the factory and imposed strict rules and codes on their behavior in order for them to qualify for the five dollar wage. He was highly autocratic and his demand for control sometimes made him behave in unethical and unacceptable ways and it also led to his superiorly talented workers quitting and joining his competitors. But, despite the absenteeism, turnover problems and employee dissatisfaction, Ford had policies in place that enabled skilled work force available to him all the time. The assembly line approach led to decrease in time required to produce one model T car and hence Ford could afford the increase in wages he had offered. It is also notable that Ford had huge profits due to high efficiency by applying these new management principles. This led to his competitors following the management principles too. Another advantageous principle that Ford had diverse business decisions which always focused on the growth of equality among his employees. The wages he offered then was fair to everyone and he was against discrimination of any kind. He employed women, Africans, African Americans and physically challenged people. He brought this practice in long before any other businesses decided to do it. As a result, in 1916 Ford had workers from around sixty two countries working for him and also over nine hundred physically challenged individuals. He believed in setting standards for non-discrimination and to equalize opportunities for all in many ways (Ford, 1973). If there is any one secret of success, it lies in the ability to get the other persons point of view and see things from that persons angle, as well as your own. Henry Ford. Henry Ford also had the ability to foresee companys prospects and was emotionally intelligent. He maintained a loyal customer base by showing them he cared. It was his belief that saving clients money made them feel more valued and he took care of that. He was sensitive to his employees financial needs and work-life balance as well as the economic shifts. He introduced the positive wage system and changes in work shifts to reward hardworking employees and as an appreciation towards their good work. This system of working in shifts also enabled him to operate his company twenty four hours a day. He believed in holding an extremely skilled work force and keeping them united. "Coming togetheris a beginning; keeping together is progress; working together is success." -Henry Ford According to Ford, a business that made only money was a poor business. He wanted his cars to be perfect and to make his customers happy with their cars. He achieved his aim since by 1929, half of the American population owned cars. Even though his idealistic way of dealing with things made him seemed dictatorial, his contribution to management was definitely significant and led the way to the development of organizational behavior. Henry Fords style of leadership Transactional style of leadership is that which works within a fixed set of goals and organizational boundaries. It is task and outcome based leadership and emphasizes performance evaluation and rewards. Whereas, the transformational style of leadership focuses more on the future. A transformational leader doesnt operate within an established set of objectives. He/she is continuously looking to innovate, motivate and implement new ideas and keep his employees engaged with a futuristic vision. Transformational leaders lead by example. It can be argued that Henry Ford was a transformational leader. Though he had dictatorial qualities and seemed to be control oriented which could portray him as being an autocratic leader, he had other qualities that can typify him as a transformational leader. He was adaptable, constantly innovating and implementing ideas that revolutionized the automobile industry and helped its development into what it is today. There are four major qualities that constitute a leader who follows transformational leadership: intellectual stimulation, idealized influence or credibility, individualized consideration and inspired motivation (Bass, 1990). It can be said that Henry Ford possessed all four of these characters. Henry Ford had the highest intellectual stimulation. His transformational ideals included: minimizing wastage, maintaining minimum stock levels and assembly line conveyor belt introduction. One example of his idea to minimize wastage by damage was the ordering of steering wheels for the cars to be transported in wooden boxes since they arrived damaged otherwise and he later used the wood to build floors of his carriage. Henry Fords dream was to produce petrol propelled motor vehicles with high efficiency that are still affordable to people. And his credibility lies in the fact that he knew his craft and believed that he could make his dream come true and he did it. Henry Ford was very opinionated and autocratic. But he did look after his employees and beyond. He even looked after their families by teaching their wives cooking and stuff. He was also very motivating by offering rewards for good work. And his infamous eight hour work period and minimum wage of five dollar a day served as an excellent motivating factor for his workers. The one mistake that he committed was when the model T became famous he did not do forward planning and this proved disastrous because he had to shut down Ford motors for six months following the phasing out of the model T. But he learnt from his mistake and in just six months came up with a new model which was an instant success and soon was again in the competition race with rivals General Motors and Chrysler. Henry Ford wanted to make cars affordable to everyone and create a world where everybody owned cars. His leadership was such that it followed his mission and vision and also made his followers follow the vision. He had tremendous self-belief. And he constantly preached to develop his workers self beliefs. He urged his workers to reach the edge of their creativity and come up with better ideas. He had a self belief that was infectious. Henry Ford also exhibited certain transactional leadership qualities such as rigid rules and codes for his employees, his control over behavior of workers on and off work by hiring spies to monitor them and a lot of prejudices he exhibited greater transformational leadership qualities. At a time when nobody else could dream of affordable cars for everyone, he acted on it and led the entire world in the direction. Henry Ford, the founder of Ford Motor Company did not only build one of the largest automobile manufacturing companies in the world today but also set in certain organizational and managerial principles that changed the world as a whole. From recognizing the value of labor to believing that innovation should lead to the production of better product at lower cost for the consumer, Ford was a pioneer in setting an example for what contributes good organizational behavior. He led by example and went on to prove that it is not necessary to be the first to market but it is necessary to be the best. References 1. Andrzej, A., Huczynski., and Buchanan, D.A. (2007). Organizational Behavior. Harlow: Pearson. 2. Womack, J., Jones, D. and Roos, D. (1990).The machine that changed the world. New York: Rawson Associates. 3. Raff, D. and Summers, L. (1987). Did Henry Ford Pay Efficiency Wages?.Journal of Labor Economics, 5(S4), p.S57. 4. Mintzberg, H. (1978). Patterns in Strategy Formation.Management Science, 24(9), pp.934-948. 5. Ford, H. and Crowther, S. (1973).My life and work. New York: Arno Press. 6. Ketchen, D. and Giunipero, L. (2004). The intersection of strategic management and supply chain management.Industrial Marketing Management, 33(1), pp.51-56. 7. Schermerhorn, J., Osborn, R. and Hunt, J. (2000).Organizational behavior. New York: Wiley. 8. Gill, R., Levine, N. and Pitt, D. (1999). Leadership and Organizations for the New Millennium. Journal of Leadership Organizational Studies, 5(4), pp.46-59. 9. Dosi, G., Faillo, M. and Marengo, L. (2008). Organizational Capabilities, Patterns of Knowledge Accumulation and Governance Structures in Business Firms: An Introduction.Organization Studies, 29(8-9), pp.1165-1185. 10. Bass, B. (1990). From transactional to transformational leadership: Learning to share the vision.Organizational Dynamics, 18(3), pp.19-31.

McDonalds advertising free essay sample

Abstract This essay seeks to explain the link between McDonalds advertisement and the effect on the average consumer. McDonalds is one of the most popular fast food chains in the United States and is also criticized for their unhealthy foods. In my analysis I will analyze the history of McDonalds and how their advertising and publicity has affected the public mindset. I will also analyze how their ads and marketing are appealing to their customers. With all of this research I conducted a survey that determined what exactly the consumer see in McDonalds that keeps them coming. I will then analyze the results and come to a conclusion on the overall impact McDonalds makes on society. McDonald’s and Their Advertising Influence Even though many know McDonalds may be unhealthy many still choose to eat there. This choice may be based on the influence of McDonald’s advertisements or personal choice. We will write a custom essay sample on McDonalds advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page McDonalds has a long history that some have grown up to know and have shared this with their children. Some of the reasons society chooses to still eat there is because of their prices, advertisements and convenience. These ads that McDonalds produces create a rhetorical situation that involve and convince the audience that they have a need. From a survey conducted on their ads, the results are clear that McDonalds advertisements do make some impact and convince the consumer to buy their product. McDonalds is one of the most popular fast food restaurants in the world and that popularity has built over time from their influence in advertisements and other media outlets. McDonalds was founded in California on May 15,1940 and since then has grown to be the largest fast food chain in the world. They serve around 68 million customers every day worldwide (McDonald’s Corporation). That kind of power came from influence and popularity of their business. The influence McDonalds uses is their knack for advertising, although they did not always have the same advertising techniques as they do today. They started out as simple jingles that showed their products and locations as being clean and a family oriented. One advertisement that shows this evolvement from their original simple methods to their now rhetorical technique is below and figure 1 in the appendix. This photo features a baby that is sucking on a nipple that is a hamburger bun. This presents a situation to the audience in which they have to understand. The baby is simulating a sacred ritual that is normally between the baby and its mother (Speider 2012). McDonalds has also used social media to connect with consumers in a way that is acceptable with their peers. Ads of this type were never shown in the 40’s when McDonalds was created (DiPippa 2006). Over time they have gotten even more personal with the consumer to make them feel invited and comfortable. McDonalds has one particular ad that is influencing to most and has been reviewed and analyzed by a professional. This ad is comes from the McDonalds in China and is reviewed by the company Lab Brand. The ad opens with close ups of their breakfast products and then it depicts their target customer. They depict him as a young professional in an office building. While in the quiet elevator he holds a McDonald’s bag as the elevator rises it symbolizes his ascension. From that ad Lab Brand says â€Å"McMorning is not just a breakfast; it is a tool. The McMorning breakfast does not just satisfy; it empowers. The McMorning breakfast gives this young executive the energy and confidence to rise professionally and socially† (Brand Source 2008). The purpose of this ad is to imply that a McDonalds breakfast to the consumer is advancement and a lift on their day. Although this may sound good, in reality there are fallacies to the plot of this ad. One being even if you were to eat McDonalds, there is no evidence that proves that you will have a good day or a bad day. This is an implication to the ad since there is no supporting evidence other than this one person who may have been affected positively from a McDonalds breakfast. It also may have an emotional impact on some of its audience that will give them a euphoric feeling of hope. I believe that this ad presents a situation to the consumer that they may relate to and desire to achieve. But, in reality it is a rhetorical scenario created by McDonalds to influence the consumer into thinking that by having McDonalds for breakfast that they somehow will have a great day and achieve great things. McDonalds has always chosen an audience for in which they want to spend their time advertising. When they started out they were family oriented with a knack for cleanliness (Speider 2012). This method was not as relatable as the ads created for consumers today. This has evolved over time to target all kinds of consumers in different markets. The ads seen today imply a situation that a consumer can relate to or a problem, which they need to solve. This gives the consumer the desire for their product to solve either of McDonalds desired outcomes. The ads may feature a young man or a mom that they try to relate to young people or children. They may use a mother in an ad to make a child feel comfortable with McDonalds, since a mother is a child’s safe base. They also use toys as a method of enticing children into convincing their parents into coming just for the toy. Some of their ads use pricing such as the â€Å"Dollar Menu† to appeal to the thrifty consumer that wished to save and they may see it as â€Å"only a dollar†. One attractive print ad to some is the one with coupons that the consumer can use to get a cheaper meal. The advertisements are important to drive customers to one of their 33,000 restaurants (Kowitt 2011). The methods in which these ads are delivered are an important step for McDonalds because if they are not deployed correctly they may not reach their intended audience. McDonalds uses several methods to deploy their ads such as TV, Radio, Social Media, Billboards, and Print. For the purpose of this essay, a survey was conducted with the goal of understanding how McDonalds ads influenced the customer. This survey was given to 30 college students in the form of an online questionnaire. The survey participants consisted of 55% female and 45% male. The questions were simple and asked what kinds of ads they have seen McDonalds use. The entire list of questions can be seen in the appendix as figure 2. These answers from the survey concluded some of my research questions. From the survey, 72. 7% of the surveyed audience sees most McDonalds ads on T. V; this data is shown in the graph below and in figure 3 of the appendix. The next question was how many McDonalds ads that subject has seen in the past thirty days. This question created a diverse set of answers that ranged from 0-30. The next question was what ad appealed to the subject the most, which turned out to be a T. V. advertisement that interested 54% of the subjects. The second most appealing was a billboard advertisement. The most convincing item to the subjects that brings them to McDonalds is convenience. This convenience is their locations, drive-thru and hours. At the end of the survey it was clear that the ads were successful in influencing the average consumer. The survey also showed that out of all surveyed that they all have seen a McDonalds advertisement. This shows that McDonalds has been able to penetrate all markets to gain the audience of most consumers. They also showed that McDonalds knows what areas to focus on to drive the growth of their business. McDonalds is one of the most popular fast food restaurants in the world and that popularity has built over time from their influence in advertisements and other media outlets. Their popularity has been built from their ability to tailor their ads to their audience and have them evolve with society. They also have an impressive ability to deploy the ads that are relevant to the market they are trying to reach. This use of advertisement can have a negative or positive effect on the consumer. A negative effect of their ads is a false sense of hope. A positive effect is an informed consumer. McDonalds has built a solid customer base from their creative advertisements that influence consumers into thinking that they have a need McDonalds. References Brand Source. (2008). Retrieved from http://www. labbrand. com/brand-source/advertising-analysis-mcdonald’s-china-0 DiPippa, J. (2006). Regulating food advertisments: Some first amendment issues. University of Arkansas at Little Rock Law Review, 28, 413-761. Kaufman, F. (2012). Mcdonalds. Foreign Policy, 52. Kowitt, B. (2011, August 23). Cnn. Retrieved from http://management. fortune. cnn.  com/2011/08/23/why-mcdonalds-wins-in-any-economy/ McDonalds Corporation. (n. d. ). Retrieved from http://www. aboutmcdonalds. com/mcd/our_company/mcdonalds_history_timeline. html Roberto, C. (n. d. ). Ncbi. Retrieved from http://www. ncbi. nlm. nih. gov/pmc/articles/PMC2667851/ Schroder, M. , McEachern, M. (2005). Fast foods and ethical consumer value: A focus on Mcdonalds and KFC. British Food Journal, 107(4), 212-224. Speider, S . (2012). Noupe. Retrieved from http://www. noupe. com/inspiration/mcmarketing-mcdonalds- marketing-and-advertising-hits-and-pits. html Appendix A Figure 1. Source: (Speider) Figure 2. McDonalds Advertising 1. What is your gender? What is your gender? Female Male 2. Which of these advertising methods appeal to you the most? Which of these advertising methods appeal to you the most? TV Radio Internet Ad Billboard Social Media Paper 3. How many McDonalds ads have you seen in the past thirty days? (Open Response) 4. What type of McDonalds ad appeals to you the most? Radio TV Internet Paper Billboard Social Media (Facebook, Twitter, etc. ) Other (please specify) 5. What in McDonalds ads convinces you to go? Price Food Item Convenience Location Other (please specify) 6. Are you more likely to go to McDonalds if you see an advertisement? Yes No 7. On a scale of 1 to 5, 1 being the worst and 5 being the best, what do you think the effectiveness of McDonalds ads are? 1 2 3 4 5 8. If a social media ad for McDonalds came up would it influence you more toward going to McDonalds? Yes No 9. Do the advertisements for McDonalds you see contain nutritional information? Yes No N/A 10. Do you think if nutritional information was included in all McDonalds ads that it would affect your decision to go to McDonalds? Yes No Link to Survey: http://www. surveymonkey. com/s/Y8VBV2W Figure 3.