PG Market Analysis - 596 Words

PROCTOR AND GAMBLE COMPANY DECISION SHEET The LDL market segmentation for Procter amp; Gamble is based on three main product attributes. Performance describes the product’s primary cleaning benefit, mildness describes the gentleness on hands, and price provides the benefit of low cost. Pamp;G positioned its three LDL brands very differently. Ivory is positioned to appeal to females, primarily middle-class mothers, who enjoy the benefit of younger looking hands. Advertisements depict a mother/daughter comparison to illustrate this youthful appeal. Its creamy-white color and light scent relates this LDL to the Ivory bar soap, which consumers recognize for its mildness. Dawn is positioned purely as a performance LDL for those who seek†¦show more content†¦Dawn will be reformulated with H-80 components to improve its performance, expectantly taking advantage of the growing performance segment. The H-80 has proved especially effective for grease-cutting and tough, baked on foods, two of the most desirable c onsumer-rated attributes. Adding this ingredient to the Dawn brand will increase its favorability among consumers seeking such performance attributes. Furthermore, for general dishwashing, H-80 performs as well as other LDLs when diluted with water, allowing the consumer to use less of the product under normal circumstances. This improves overall product value, especially relevant for economically-minded consumers. The nonabrasive scrubbers in the H-80 formula are made from biodegradable shells of microscopic sea organisms, a natural ingredient that could be perceived safer and more environmentally friendly than competitors’ harsh chemicals. This could be especially desirable for mothers worried about the health and welfare of their families. With the new addition of H-80, increases in performance, value, and consumer safety will allow the Dawn brand to improve its market penetration. Any major product improvement will encounter organizational constraints within a company. Within the Procter amp; Gamble Company, each brand has a dedicated manager, with an associate advertising manager overseeing the entire category. Increased expenditures of $30 million for one brand can cause tensionShow MoreRelatedP G Market Analysis1027 Words   |  5 PagesAndrea Carter Product Market Analysis for Proctor Gamble July 7, 2012 Product Market Analysis Proctor and Gamble is serving customers in over 180 countries with their massive market capitalization. They have a purpose to live up to for their consumers in all of those 180 countries. They provide services and branded products that are of superior quality and great value which will improve the consumers’ lives in the world now and forever. 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Apart from these, varied pension plans; post-employment benefits and additional benefits such as health care are offered to the workforce. However, the overall employee in PG has reduced from 118,000 to 105,000 (2014-2016) which indicates company’sRead MoreBusiness Analysis of Procter and Gamble. Essay925 Words   |  4 Pages17 July 2010 Presentation by Michael Rajendra Sai Tunde Yinka Saturday, 17 July 2010 Aim      of      Presenta.on †¢ To   cri.cally   analyse   PG   from   the   strategic   management    perspec,ve   using   various   models   . Saturday, 17 July 2010 Purpose   of   PG †¢ To   provide   large   variety   of   consumer   products   at   an   aï ¬â‚¬ordable    price   without   compromising   quality. †¢To    Read MoreSwot Analysis Of Procter Gamble856 Words   |  4 PagesCase Study Analysis Procter Gamble (P G) Proctor and Gamble is an American corporation dealing in consumer products. The company markets its range of goods to different global regions having expanded to new markets over time. Among the consumer products offered by Procter and Gamble include cleaning products, pharmaceuticals, and personal care supplies among other products (Proctor Gamble Company Case Study Analysis, 2016). The corporation prides itself on innovations and collaborations as